Humble Beginnings

Called into obedience

Established In Faith was born from obedience, faith, and a journey of learning to trust God completely

For a long time, I put this vision off. As I’ve gotten older, I naturally became more private. I preferred staying behind the scenes, keeping my life close to family and friends, quietly viewing content rather than being visible online myself. The idea of building something public, especially something rooted so openly in my faith, honestly frightened me

But as my relationship with God deepened, I began to hear Him more clearly

At first, the vision was vague. I simply felt God placing business on my heart and knew somehow it was meant to serve His Kingdom. I didn’t understand why, because at the time I was content. I was working full-time in marketing, enjoying my career, my social life, and the path I thought I was supposed to be on

Months later, it became clear that the vision was for clothing

Naturally, my mind immediately went to fear. Having worked in marketing for over six years, I understood the reality of building a brand online. I knew that organic content often requires visibility, personality, and showing yourself publicly. The thought of openly sharing my faith online felt uncomfortable and overwhelming. If I’m honest, I didn’t want to do it

So instead, I tried to create something safer

I started a candle business with scripture engravings,  something meaningful that still shared the Word of God, but felt less exposing. People loved the idea. I received orders, encouragement, and affirmation that it was beautiful and sentimental. But despite all of that, deep down I knew it wasn’t what God had truly called me to do

No matter how much effort I put into it, I continuously hit roadblocks. The process became financially draining and mentally exhausting. I spent hours waiting for moulds to set only to discover cracks, breaks, or failed products. I invested in laser engraving equipment believing it would solve the problem, yet every real customer order seemed to go wrong despite successful test runs. Lines would misalign, beams would burn incorrectly, it became one disaster after another

Eventually, I realised something difficult but freeing: God never called me to build that business

Shortly after closing that chapter, I started a new workplace role and for a while the vision became quiet again as life became busy. But one night, everything changed.

God woke me up with what I can only describe as an illustration vision

I remember waking up completely in awe, seeing designs so clearly in my mind, yet asking God to remind me in the morning because it was late and I had work the next day. In His grace, He did exactly that. The next morning, I opened my sketchbook and began drawing, even though at first I didn’t fully understand what I was creating. I simply knew I was being led

From that point on, these moments began happening more frequently. Sometimes during worship. Sometimes in quiet moments. Once even in the shower  and after learning from before, I immediately ran out to write everything down before I forgot it

What humbles me most is knowing these designs did not come from me alone

Before marketing, my background was actually in textiles and fashion design. I studied fashion at college and later completed a marketing degree majoring in fashion. So naturally, you would expect this brand to begin with trend forecasting, Pinterest mood boards, colour palettes, or carefully planned inspiration references

But it didn’t

There were no vision boards. No forecasting websites. No months of planned creative direction

Instead, through prayer, worship, fellowship, and time with God, He began revealing illustrations and ideas piece by piece. Often, He would show me a design first, and only afterwards would I discover the scripture connected to it. It felt almost like a beautiful puzzle between myself and my Father.  He would reveal one piece, and I would search for the next through His Word

That is why I say wholeheartedly...

ALL OF THIS IS BIGGER THAN ME.

This brand is not built on my own creativity, marketing experience, or fashion knowledge alone. It is through the grace of God, the Great I Am, the Alpha and the Omega, that Established In Faith exists at all

Established In Faith is more than clothing to me. It is testimony. It is obedience. It is worship expressed through creativity. Every illustration, every collection, and every message behind this brand is created with the hope that it points people back to Jesus and reminds others of His goodness

My prayer is that these pieces become conversation starters, encouragement for believers, and reminders that God can use every gift, every story, and every act of obedience for His glory

“So faith comes from hearing, and hearing through the word of Christ.” Romans 10:17

Established In Faith, sharing the Word through illustrations of His goodness.